Comme des Garçons, Started by visionary designer Rei Kawakubo in 1969, has developed from a little Tokyo atelier into The most influential manner residences on the planet. Its worldwide accomplishment was not developed by means of standard promoting or mainstream tendencies, but by way of a bold philosophy: obstacle the norm, split conventions, and Allow originality speak louder than popularity. This unconventional approach turned the inspiration for CDG’s throughout the world expansion.
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CDG obtained Intercontinental focus by presenting outfits that rejected classic Thoughts of attractiveness. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde principles captured the desire of global trend editors and potential buyers early inside the eighties.
This world visibility strengthened the CDG Hoodie name and attracted loyal buyers from every corner of the whole world.
The 1995 "Sleep" collection consisted of striped pajamas "bearing prints of identification figures and marks of navy boot prints".[thirty] Contemporaneous media protection juxtaposed visuals of the collection with pictures taken at Auschwitz concentration camp, as well as the controversy gained Global protection.
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Comme des Garçons for H&M tuxedo jacket, 2009 The label was began in Tokyo by Rei Kawakubo in 1969 and set up as an organization in 1973. The brand's name was encouraged by Françoise Hardy's 1962 music "Tous les garçons et les filles", specially from the road "Comme les garçons et les filles de mon âge" ("much like the boys and girls my age").
The 2006 autumn/winter selection addressed the principle on the persona,[15] the different ways to existing one particular's self to the globe. Fusing tailor-made menswear with feminine components such as corsets and flower printed gown fabrics, Persona was Yet another collection that put together the feminine Along with the masculine.
CDG created a powerful distribution procedure by putting its products in top rated luxury vendors like Dover Street Sector, SSENSE, Farfetch, Barneys, and Worldwide boutiques. This gave the manufacturer access to elite prospects globally although preserving its inventive integrity.
In 2017, the organization released a brand new fragrance, Concrete, and marked its launch during the US using a meal curated from the artist and chef, Laila Gohar.
Just about every store was created as an inventive House, improving CDG Hoodie's status for innovation and featuring shoppers an immersive retail expertise.
While using the increase of shopping online, CDG expanded its reach by providing collections by means of official and partnered e-commerce platforms. Social websites and manner communities served distribute the manufacturer’s identity, building pieces much like the PLAY Heart tees and Converse sneakers viral around the globe.
The CDG x Converse Chuck Taylor became Among the most recognized sneaker collaborations on earth, encouraging CDG attain world-wide mainstream visibility though staying correct to its edgy creativeness.
Comme des Garçons’ runway reveals in Paris are Comme Des Garcons famous. Kawakubo’s theatrical presentations, frequently far more like artwork installations than vogue reveals earned globally media coverage, reinforcing the brand name's popularity for groundbreaking creativeness.
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The company also produces a line of agendered fragrances, most of which are unconventional in the world of perfume and aligned with the models of its clothes.[6]